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This article was published on 2 February 2012. The information contained within may be out of date or inaccurate. News articles and media releases older than 60 days are archived for future reference.
Parking time limits will be extended from one to two hours in Shepparton’s CBD for February while results from the holiday park and shop promotion are assessed.
Greater Shepparton City Council and Shepparton Show Me developed the initiative which started on 21 December. Parking was due to return to the one-hour limit on 1 February but has been extended until 28 February.
Greater Shepparton City Council Mayor Michael Polan said the extension would provide more time to assess the impact of the promotion and discuss parking promotions and needs in the CBD more generally.
“The idea behind the holiday park and shop promotion is a great one. It aims to attract people to the CBD and to encourage them to spend a little longer and support our retail shops, cafes and other businesses," Cr Polan said.
“We now need to assess what impact the promotion had on parking and shopping and determine whether this is something that warrants further discussion as an ongoing change or for other one-off shopping promotions down the track to encourage people to support local businesses.”
Shepparton Show Me Chair Barry Smith said anecdotal feedback from retailers had been positive over the holiday period, particularly considering reports of the difficult retail environment throughout Australia at the moment.
“The retail sector is facing some significant changes but I believe Shepparton offers a great shopping experience with big name retailers and boutique stores all here as well as cafes, restaurants and other businesses on offer,” Mr Smith said.
“I look forward to seeing the results of the park and shop promotion and to continuing the partnership with Shepparton Show Me and Greater Shepparton City Council to look at innovative ways to encourage everyone to step up and play a part in creating a fabulous Shepparton.”
Cr Polan said Greater Shepparton City Council had a detailed parking strategy to plan for future parking needs in and around the CBD as well as support for a range of other measures to encourage economic health for our businesses in the CBD.
“Our parking studies have shown that there is plenty of medium and longer term parking available, most of which is within a two minute walk of the CBD but for whatever reason there is a perception that CBD parking may put off some shoppers.
“Council’s parking strategy recommends a range of initiatives to encourage people to access these parking spaces and we will feed the results of the summer park and shop promotion into our ongoing assessment of parking needs for the CBD.”
The two-hour parking signs will remain in place until the end of February. Normal fees of $1.20 an hour apply on weekdays. Parking is free on Saturdays but the sign-posted time limits apply. The promotion does not apply to 15-minute and 30-minute bays.
Five-hour car parks are available at the Fryers-Edward Sts and the Edward-Maude Sts car parks, which are within a two-minute walk of most shops and businesses in the CBD.
Once you purchase your ticket from a machine, if you need to leave before your time expires you can use that ticket - as long as you display it on your dash - in other parking bays until your time expires.