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City of Greater Shepparton
URL: http://www.greatershepparton.com.au/visitors/showme/showme_mission/
Home » Visitors » Shepparton Show Me

Mission Statement and Vision Statement

Mission Statement and Vision Statement

Vision

To support the continued development of Shepparton's retail and commercial precinct by creating a character and identity exclusive to Shepparton.

Mission

To facilitate a connection between the Shepparton Show Me branding and the stakeholders through the support of events, festivals and other promotional activities directed towards attracting consumers of retail and business services to Shepparton.

Mission Activities

  1. Provide a coordinated marketing strategy utilising appropriate advertising media and services to support events and activities which primarily meet the Panels assessment criteria.
    • Reasoning: The SSM Panel should use any and all media available to it to promote its message.
  2. Foster the development of trader groups and associations with stakeholders in order to tailor and maximise the benefits of promotional programs.
    • Reasoning: To encourage unity amongst trader groups to focus on projects that allow support from SSM funds as documented in the Funding Criteria, and to encourage other associations to support and promote Shepparton with a similar focus and direction.
  3. Encourage all stakeholders to fulfill the expectations of visitors to Shepparton.
    • Reasoning: If the panel is to invest in an advertising strategy, it is important for the perception to be fulfilled as the reality. The Panel should be responsible for highlighting the necessity of Shepparton retail and commercial businesses to deliver our marketed message and expectations.
  4. Ensure an effective line of communication is maintained with all stakeholders using newsletters, levy payer meetings, or any other appropriate method.
    • Reasoning: The Panel should be aware there is a wide range of levied businesses and that it is important that it maintains appropriate communication with them all.

Long-Term Plan

  1. Develop Shepparton's retail and business precinct as the most recognised provider of goods and services in regional Victoria and southern New South Wales.
    • Self-explanatory
  2. To have Shepparton widely recognised for its events and festivals.
    • Reasoning: The Shepparton Show Me program should build and expand on the existing annual events and festivals as a means of promoting visits and brand recognition.
  3. To monitor the recognition development of the Shepparton Show Me promotion. This will be achieved by establishing a benchmark by which to measure success.
    • Reasoning: To effectively evaluate the success of the Vision and Mission, there needs to be a long-term focus on monitoring the Shepparton Show Me activities against some form of set criteria.